A Challenging Change – Making the Move from Marketing to General Management


Marketing maybe the realm of marketing executives – but the ultimate decisions in that field are often taken by the general management. So it’s only logical that marketing executives who want to make a difference evolve to business leaders. This is exactly what happened to me.

changeRecently Spencer Stuart surveyed 500 marketing executives across all industries to learn where their career paths led to: marketing or general management. Overall, the survey revealed that 70 percent of respondents have long-term aspirations of becoming a general manager or chief executive officer whereas only 30 percent want to be a chief marketing officer.

This made me think about my own career path. I made my way…