Sales Management: A Strategic and Analytical Challenge!

Globalization, new technologies, and always more heterogeneous customer structures cause increased competition and pressures in the B2B business and puts new challenges in front of the sales management. Historically “Sales” was primarily selling, but now sales management is also an analytical and strategic challenge for the corporate management. The sales management in the B2B area developed more and more in the direction of the consumer goods industry, where it is always been a part of marketing. Many companies are therefore currently also looking for new talent.

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