A Challenging Change – Making the Move from Marketing to General Management


Marketing maybe the realm of marketing executives – but the ultimate decisions in that field are often taken by the general management. So it’s only logical that marketing executives who want to make a difference evolve to business leaders. This is exactly what happened to me.

changeRecently Spencer Stuart surveyed 500 marketing executives across all industries to learn where their career paths led to: marketing or general management. Overall, the survey revealed that 70 percent of respondents have long-term aspirations of becoming a general manager or chief executive officer whereas only 30 percent want to be a chief marketing officer.

This made me think about my own career path. I made my way…

Innovative Thinking to Drive Commercialization of Logistics Services

canstockphoto15001913Geobrand was originally developed jointly with Greenstreet, to respond to the requirements of the sales and marketing organization of one Logistics Service Provider only, who needed a powerful solution to illustrate global logistics services efficiently and on-brand.

Great to see that this was not a one-hit wonder but a sustainable, powerful solution that made it to the cover page of American Shipper recently!

Read the Full Story.

Want to know more about GeoBrand?
Get in touch with Greenstreet.

A Different Kind of Workware!

Corp Fashion“After receiving numerous customer complaints, a German plumbing firm bought their plumbers a new t-shirt, designed to make their employees more attractive to the customers.”, this was the comment I received from a friend about this special version of workware. Originally the campaign was targeted towards teenager, trying to create a Western union agent buzz for craft apprenticeships.

However- defintely attention getting and smart.

Congratulations kommazumpunkt !