The communication was often away tugged from different areas within the company. The responsibilities were so to speak divided between HR, finance and corporate communication versus marketing communications. The challenge was to communicate the brand uniformly and consistently despite the split in responsibilities and to create up to date, relevant and reliable content for the different target audiences.

Ways to Adress the Challenge

Define Audience Owner

Establish Strategic Plan

Manage Communications

Match Message Delivery

Implement Tools

Integrate Internal Com

Integrate PR

Integrate Social Media

Integrate Interactive

Projects and Activities

  • Managed communication tools and activities according to target groups
  • Created and implemented integrated communication strategies and plans
  • Established processes, tools and rules for communication
  • Observed trends and issues in the economy, society and the company
  • Defined and implemented agency models (advertising, PR, etc.)
  • Crisis communication and media training
  • Created Media lists for internal and external distribution of messages
  • Created library for messages and communication platforms
  • Created and established control and reporting systems
  • Acted as Press Secretary and Editor for company magazines


“Holger has a wealth of skill and knowledge as a Communication and PR professional. He is methodical, able to simplify complex subjects, and create impactful communication plans and inspiring messages for employees and customers alike.”

Strategic Communication Director of a multi-national company