On the following pages you will find case studies from my work in the following areas:
- Management: Strategy, Finance and Organization
- Business Development: Key Account Management and Industry Solutions
- Sales: Strategy, Segmentationc, Channels and Account Management
- Branding: Brand Management, Positioninig and CI/CD
- Productmanagement: Development, Portfolio Management and USPs
- Communication: Strategy, Target Audiences, PR and Social Media
- Advertising: Instruments, Campaigns and Media Management
- Tools: System Solustions for more productivity in Marketing
- CRM: Customer Process, IT-Aspects und Collaboration
To preserve the confidential nature, I’ll show only previously published work samples.
Thank you for your understanding!