On the following pages you will find case studies from my work in the following areas:

  • Management: Strategy, Finance and Organization
  • Business Development: Key Account Management and Industry Solutions
  • Sales: Strategy, Segmentationc, Channels and Account Management
  • Branding: Brand Management, Positioninig and CI/CD
  • Productmanagement: Development, Portfolio Management and USPs
  • Communication: Strategy, Target Audiences, PR and Social Media
  • Advertising: Instruments, Campaigns and Media Management
  • Tools: System Solustions for more productivity in Marketing
  • CRM: Customer Process, IT-Aspects und Collaboration

To preserve the confidential nature, I’ll show only previously published work samples.

Thank you for your understanding!